Come see us at the Running of the Brides event this Friday, March 19th at 8:00am! We will be arriving around 6:00am to talk with all the brides searching for their perfect wedding gown!
According to Filene's Web site, basement buyers accumulate gowns from a variety of sources including manufacturer's samples, overstocks, canceled orders, excess merchandise, etc. Many of the dresses still have their original price tags and may be priced in the thousands. So, when these buyers have accumulated at least 1000 gowns they set a date for the "sale" and price all dresses at $249 each.
The morning of the sale, brides, mothers and friends begin lining up early. Usually by the time the doors open at 8am, hundreds of women are waiting in line. According to the Web site, "when the crowd is let loose, it takes less than 60 seconds for the racks to be stripped bare". Evidently the women just grab as many dresses as they can, go off in a corner, strip down and start trying them on. Then the brides start bartering with each other for dresses until they find the perfect gown (for only $249). [credit - atlantabridal.com]
Visit Filenes website for more information about the sale http://filenesbasement.com/campaign/atlanta.php?gclid=COb0rJDUvaACFROdnAod8iOXTg.
We hope to see you there! We'll be the girls in PINK! :) PICTURES TO COME!
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